AMC (AMC) CEO Adam Aron showed us once again why he’s the Steve Jobs of the meme stock and #wallstreetbets universe.
We’re getting AMC popcorn.
Even people that HATE going to the movies love movie theater popcorn. CNBC’s Sara Eisen said it herself:
This is what AMC told us in its press release:
- Beginning in 2022, AMC will begin selling freshly made AMC Theatres Perfectly Popcorn at select mall retail locations around the country. Those new kiosks, counters and stores will feature real AMC movie theatre popcorn and other AMC movie theatre treats.
- Additionally, AMC also plans to make its AMC Theatres Perfectly Popcorn, freshly popped in nearby theatres, available through food delivery-to-home services. In this way, consumers will be able to enjoy a slice of the AMC experience when being entertained at home.
- AMC will sell “To Go” packages at its theatres of freshly popped popcorn for takeout and/or pickup.
- Also coming later in 2022, AMC plans to offer prepackaged and ready-to-pop microwaveable AMC Theatres Perfectly Popcorn, which will begin hitting shelves in supermarkets and convenience stores around the country.
We are meeting AMC 2.0.
Adam Aron understands that AMC has an insanely powerful brand, and he’s just starting to capitalize on it.
According to Cision, the global popcorn market is growing at 9.4% per year and will reach $6.24 billion by 2028.
And remember, AMC has A LOT of things going for it.
First, us APES are going to buy the hell out of the popcorn.
Second, AMC will have a truly unique brand in the supermarket – a movie theater themed popcorn, which is amazing because everyone loves movie theater popcorn.
AMC theaters will finally sell popcorn to go, which is awesome because consumers can buy popcorn without getting a movie ticket. And that popcorn to go is going to carry enormous profit margins.
Does this fix AMC’s entire business?
No, but it’s one hell of a start, and we can’t wait to see what Adam has planned next!